Focus that turns into growth.
A 21-day challenge for founders and CEOs who are done reacting to everything and ready to put their best attention on what actually moves the business forward.
Free to join. Starts May 25th.
It's not a time-management problem.
You already know the challenge. The week fills up. The important thing slips. You end Friday wondering what you actually did.
This isn't about better calendar hygiene or another productivity app. It's a follow-through challenge. The gap between knowing what matters and living it out in a real, messy week.
The Focus Challenge closes that gap. Not with a framework. With a daily practice you run on your own business, an AI companion tuned to how you work, and a small group of founders doing the same thing at the same time.
How the 21 days run
Kickoff workshop
Live, online, 120 minutes. Set up your ICE (impact-confidence-ease) agent — an AI companion that learns your business context and what you're trying to protect your attention for. Define your focus goals. Map your working rhythm. Leave the session with an agent ready to use on the next morning.
Three weeks of daily practice
Async, ~10 minutes a day. Each morning, choose your 1–3 priorities with your ICE agent. Post them in your challenge group. At the end of the day, reflect on what got done, what didn't, and what you're learning about how your focus actually works — not how you wish it worked. Weekly prompts zoom you out: is the week moving the business?
Wrap-up session
Live, online, 60 minutes. Look at three weeks of data on your own attention. What patterns showed up? What will you keep? Where does this practice plug into the rest of your operating rhythm?
You leave with evidence, not ideas.
An ICE agent tuned to your business.
Not a generic prompt — a working companion that knows your bets and your context. Yours to keep.
A proven daily rhythm.
Tested across 3 real weeks of your actual life, not a template. You know what works for you, because you've run it.
Evidence, not ideas.
Three weeks of data on how you actually spend your attention, not how you plan to.
For current leaders, not beginners.
This is for you if…
- You're a founder or CEO of a company with revenue and real decisions in front of you
- You've read all the productivity books and you're done with frameworks that don't stick
- You want to work on your own business, not hypothetical case studies
- You want peers in the same fight, not a coach or a course
This isn't for you if…
- You're figuring out leadership from zero
- You want lectures, slides, or another framework to memorise
- You want a quiet course you can do without showing up to the group
Facilitated by Aive Uus
Aive Uus is the founder of KoThinker and former CEO of a quickly growing tech company. She's facilitated strategy, product principles, and organisational clarity for hundreds of founders and executives across Europe. The Founder Focus Sprint is built on the follow-through methodology she's been developing with operators running real companies.
Explore Aive's business growth ideas on her Substack.
The pricing
Free to join. At the end of the 21 days, if it was worth it, there's an optional pay-what-it-was-worth. For founders who got enough value to put a number on it. No pressure, no catch.
A few questions you might have
Challenge starts in: 31 days.
You'll either have run the same reactive loop again, or you'll have three weeks of evidence about what you can actually do when your attention is on purpose.
Free to join. Starts on May 25th.